Hypertherm adds support to South Africa

Hypertherm, one of the world’s leading manufacturers of plasma, laser, and waterjet cutting systems from the USA has announced that it has opened an office and decided to increase its presence in South Africa.

In an interview with Hypertherm’s European Director Theo Cornielje at the recent EuroBlech 2014 Cornielje said “The South African market has always been extremely important to us and has become very active in recent years. We have had very good support from our channel partners and machine builders in South Africa, and we will continue to support them.”

“Craig Sterley joined us a couple of months ago after spending over nine years as National Sales Manager at a diversified multinational manufacturer and supplier of tooling and engineered components. Prior to that he spent a number of years at a construction tool company and also worked in the power tool market.”

“His primary focus in this role will be to improve and develop the company’s network of channel partners, both distributors and original equipment manufacturers (OEMs), expanding Hypertherm’s presence in this important market, and growing sales of our cutting systems.”


Craig Sterley

“Hypertherm is developing into a multi-technology company offering a variety of systems and software. We are going beyond our traditional product offering and developing new and exciting ones, and we need to have a presence in all the mature and developing markets.”

“We have followed similar strategies in Turkey and Russia which have been very beneficial. We have identified a number of opportunities in South Africa and we need to convert these. The only way we are going to be able to do this is to have someone on the ground.”

“Adding Craig Sterley to our team will enable Hypertherm to strongly support our partners within South Africa and help them understand plasma technology in general and the benefits of Hypertherm plasma in particular. Craig’s experience in relevant industries will help increase our presence in this extremely important and evolving market,” concluded Cornielje.


Hypertherm has introduced HyAccess extended consumables for cutting and gouging in hard to reach areas for use with its Powermax30, Powermax30 XP and Powermax45 plasma systems

Hypertherm designs and manufactures advanced cutting products for use in a variety of industries such as shipbuilding, heavy equipment, and structural steel. Its product line includes plasma, fiber laser, and waterjet cutting products, in addition to CNC motion and height controls and CAM nesting software. Hypertherm systems are trusted for performance and reliability that result in increased productivity and profitability for hundreds of thousands of businesses. The company’s reputation for cutting innovation dates back more than 45 years, to 1968, with Hypertherm’s invention of water injection plasma cutting. The associate owned company has more than 1 400 associates along with operations and partner representation worldwide.

For further details contact Craig Sterley of Hypertherm on email craig.sterley@hypertherm.com